Transforming Category Management for a Mid-Sized Consumer Goods Company

Discover how Wellesley Advisory partnered with a consumer goods brand to transform their category management strategy. Through data-driven assortment planning, streamlined internal processes, and targeted team enablement, the client achieved double-digit sales growth and regained shelf presence in key retail channels. This case study showcases our practical approach to turning strategic insights into commercial outcomes.

CPGSALESRETAILCONSUMER GOODSREVENUE GROWTHCUSTOMER RETENTION